795 Case Studies
Case Study: NESCAFÉ achieves 4.3x higher brand awareness for Arabiana Saffron with Facebook
A Facebook Case Study
Raising awareness of a new coffee flavour with Facebook and Instagram ads
NESCAFÉ Arabiana, Nestlé’s instant Arabic coffee brand, launched a new Saffron flavour and aimed to raise awareness and drive trials among mobile‑focused 18–35 year olds in Kuwait and Saudi Arabia. The challenge was to stand out in a growing segment and reach a young, digitally savvy audience efficiently.
Working with Facebook, media agency MEC and social agency The Online Project, NESCAFÉ used mobile‑first creative (stop‑motion video, GIFs, photo and video ads) on Facebook and Instagram with reach-and-frequency targeting and concurrent outdoor ads. The month‑long campaign (Oct 4–31, 2017) delivered strong results: 4.3× higher brand awareness and 2.6× higher ad recall versus industry benchmarks, reaching 77% of Facebook users in Kuwait and 55% in Saudi Arabia.
Open case study document...
Nescafé
Israa Muezzin
Senior Brand Manager