795 Case Studies
Case Study: Allianz Poland achieves 3.4M exclusive reach and 7.4M video views with Facebook
A Facebook Case Study
Allianz - Customer Case Study
Allianz Poland, part of the global Allianz group, set out to raise awareness that it offers a full range of insurance and financial services across categories. The challenge was to reach a broad, often mobile-first audience—including people less reachable by TV, radio or newspapers—and position Allianz as a reliable one-stop insurer.
Allianz ran a 4-week Facebook campaign featuring humorous, high-impact video ads in Desktop and Mobile News Feed, using broad targeting and Facebook’s reach-and-frequency tool to control exposure. The campaign reached 3.4 million people exclusively on Facebook, delivered 7.4 million video views, reached 83% of the defined mobile target group, and saw 74% of impressions go to people less exposed to TV.
Open case study document...
Allianz
Michał Podogrodzki
Marketing Director