795 Case Studies
Case Study: Mobovida achieves 30% monthly online sales growth with Facebook carousel ads
A Facebook Case Study
Mobovida - Customer Case Study
Mobovida, a mobile phone accessory maker and operator of CellularOutfitter.com, wanted a new way to drive online sales and quickly test reactions to new products beyond paid and organic search. The company needed to reach people by specific device type and demographic while minimizing the time and risk of manufacturing unproven items.
Mobovida ran Facebook carousel ads linking multiple compatible products to shoppers, used Custom and Lookalike Audiences plus a Facebook pixel for conversion tracking, and ran hundreds of creative tests to optimize product-audience pairings. The campaign delivered a 3x return on ad spend, a 17% conversion rate on carousel ads, sustained 30% monthly online sales growth, and a one-day record of 2,100 product sales.
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Mobovida
Edwin Choi
VP of Marketing