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Case Study: Cheetah Mobile achieves 20 million global players and #1 app‑store rankings with Facebook
A Facebook Case Study
Cheetah Mobile - Customer Case Study
Cheetah Mobile, a Beijing‑based mobile internet company known for apps and games like Piano Tiles 2, set out to acquire players worldwide while lowering cost‑per‑install and hitting the top of the App Store and Google Play download charts within four months of launch.
They ran mobile app‑install ads (photo and video) on Facebook and Instagram featuring first‑person in‑game creative, used Audience Insights and Lookalike Audiences to target casual/puzzle/rhythm gamers and music fans (and broadened to under‑34 non‑gamers), and drove installs directly from the News Feed. In four months the campaign delivered 20 million players, #1 free game on the App Store in 146 countries and on Google Play in 87 countries, helped grow to 100 million monthly active users (88% outside China), and made Facebook one of their top three user‑acquisition channels.
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Cheetah Mobile
Joyce Zou
Marketing Director