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Case Study: Shop Direct achieves 50% lower incremental cost per new credit customer with Facebook dynamic ads
A Facebook Case Study
Finding new customers via Facebook dynamic ads with broad audiences
Shop Direct is a leading UK multi‑brand online retailer (home to Very.co.uk) with 69% of online sales made on mobile. The company wanted to acquire new female customers aged 25–45 who were likely to buy Very’s products but had not yet purchased from the brand.
To reach those prospects, Shop Direct ran a Facebook prospecting campaign using dynamic ads with broad audiences (collection videos and carousel photos personalized by browsing and demographic signals) and measured impact with a control group and internal attribution. The approach cut the incremental cost per new credit customer by 50% versus its prior campaign using Lookalike Audiences.
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Shop Direct
Ryan Jones
Social Advertising Lead