Case Study: ASUS achieves 42% higher click-through rate and increased holiday website traffic with Facebook Canvas

ASUS - Customer Case Study

ASUS, the Taiwan-based electronics manufacturer, ran the "End Bad Gifts" Christmas campaign to help consumers choose better presents and to boost seasonal awareness and website traffic across seven overseas markets (Germany, France, the UK, Australia, Indonesia, Japan and India), targeting 18–35-year-olds with localized messaging.

ASUS used 15‑second video ads for mass reach, then retargeted viewers with photo ads and immersive Facebook Canvas mobile experiences that let users zoom, scroll and explore products; campaigns ran through Christmas Eve with A/B testing. The interactive approach delivered a 12‑second average view time (for 15‑second videos in Japan and France), 71% of Canvas viewers in India visited the website, and Canvas drove a 42% higher click‑through rate across the seven markets.

ASUS

Erik Hermanson

Head of Branding and Content