Case Study: Horze achieves 12X return on ad spend with Facebook

Horze - Customer Case Study

Horze is an equine goods retailer that began in Scandinavia and now sells worldwide through its web store and retail stockists. Facing the challenge of sustaining steady online sales growth and quickly promoting time-limited offers, Horze needed a way to drive conversions, grow its customer database, and make the most of its large, frequently updated product inventory.

Horze invested heavily in remarketing using Facebook tools—Custom Audiences, dynamic and carousel ads, Instagram ads, conversion tracking and lookalike audiences—to re-engage past visitors and showcase relevant products during flash sales. The approach drove strong results: a 3X increase in revenue during flash sales, 15% of overall revenue coming from Facebook, and a 12X return on ad spend.

Horze

Benjamin Aadalen

Digital Marketing