Case Study: Classic Motors achieves 5X higher click-through rate and 75–90% lower costs with Facebook

Mining for a niche audience with Facebook’s core targeting

Classic Motors, a family-owned dealership founded in 1936 in Richfield, Utah, sells new and used vehicles and a specialty line of mining equipment across North America. The dealership needed to raise awareness of its mining vehicles and attract industry buyers ahead of an upcoming trade show.

Working with Netsertive, Classic Motors ran a simple Facebook News Feed campaign using core audience targeting—nearly 20 mining states, broad age ranges, and mining-related interests and job titles—featuring link/carousel ads to vehicle pages. The month-long effort delivered a 75% lower cost per click, 90% lower cost per conversion versus other digital channels, and a 5× higher click-through rate than prior Facebook campaigns, generating strong trade-show and direct leads.

Classic Motors

Joe Betar

Owner