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Case Study: Balinea achieves a 25% lower cost per acquisition with Facebook Video Ads
A Facebook Case Study
Balinea - Customer Case Study
Balinea, the online beauty booking service, wanted to raise brand awareness and generate more leads while keeping a tight return on investment. For its first video campaign, Balinea worked with Facebook and its partners to reach women aged 25 to 45 and promote its range of beauty treatments.
Facebook helped Balinea run a video ad campaign using Ads, Video, Desktop News Feed, Mobile News Feed, and Core Targeting, with extensive testing of 40 video variations to optimize performance. The campaign delivered a 40% increase in revenue during the campaign period and a 25% decrease in cost per acquisition, along with stronger brand awareness and improved conversion rates.
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Balinea
Léa Gau
Webmarketing Manager