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Case Study: Honor Saudi Arabia achieves 18-point ad recall lift with Facebook video ads
A Facebook Case Study
Launching a new mobile phone using Facebook video ads
Honor, a smartphone brand launched by Huawei with over 60 million users worldwide, aimed to make its new Honor 9 the must-have phone in Saudi Arabia by increasing awareness and driving sales among 18–45 year-olds.
Working with Facebook Creative Shop, Honor adapted existing creative into multiple square video clips (30/25/20s), photos and carousel ads, and ran a three-stage campaign (awareness, product launch, sustain) with retargeting. The campaign (Sept 15–Oct 25, 2017) delivered strong results: +18-point lift in ad recall, +6-point lift in familiarity and +11-point lift in purchase intent.
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Honor
Chris Sun Baigong
Vice President