795 Case Studies
Case Study: Army Alghifari Inc. achieves 3X return on ad spend and 2X transactions with Facebook
A Facebook Case Study
Helping small businesses access the world market
Army Alghifari Inc., an online startup run by entrepreneur Army Alghifari, sells high-quality gadgets, women’s accessories and baby products sourced from small producers and shipped worldwide via export and drop‑ship services. The company’s challenge was to raise brand awareness and increase online conversions and sales while efficiently reaching new international customers.
They used a three‑phase Facebook strategy: video and post‑engagement ads to build awareness; the Facebook pixel and Custom Audiences to track and retarget people who added items to cart or began checkout; and carousel ads, Lookalike Audiences and Audience Network placements with “Shop Now” links to drive purchases. Over a year this approach produced a 3× return on ad spend, doubled transactions and reduced cost per acquisition by 50% versus the previous campaign.
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Army Alghifari Inc.
Army Alghifari
Owner