Case Study: Furniturespot achieves 45% month-over-month growth with Facebook

Furniturespot - Customer Case Study

Furniturespot is an online custom-furniture marketplace in South Africa that connects local craftsmen with customers. Aiming to become the country’s largest online furniture platform, the company needed to quickly generate high-quality leads and drive online sales despite having little prior online-marketing experience.

Furniturespot used Facebook’s Audience Insights and Ads Manager to segment audiences, ran targeted video and carousel ads, boosted top-performing creatives, and used the Facebook pixel for retargeting and conversion tracking. The campaign drove 75% of site traffic from Facebook, turned 3% of that traffic into leads, converted 20% of Facebook leads into sales, and delivered 45% month‑over‑month growth.

Furniturespot

Wouter van Bockel

Founder