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Case Study: LHC Les Lions achieves 340+ ticket sales and 3X return on ad investment with Facebook
A Facebook Case Study
LHC Les Lions - Customer Case Study
LHC Les Lions is Lyon’s professional ice hockey team competing in France’s top division. Wanting to turn its Facebook following into matchgoers, the club — guided by local agency Cojecom — set out to increase ticket sales and boost local awareness by using targeted social advertising.
Cojecom ran a conversion-focused campaign using Page posts, link ads and promotional codes in desktop and mobile News Feed, targeting a Custom Audience of page fans, known ticket buyers and lookalike audiences. Across nine campaigns (Sept–Oct 2015) the club recorded more than 340 purchase conversions, achieved a 3X return on ad spend and filled nearly 100% capacity for key matches, leading to an ongoing cadence of Facebook campaigns.
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LHC Les Lions
Sébastien Berthet
CEO