Case Study: RJ Games achieves 150X return and boosts player re-engagement with Facebook Ads

RJ Games - Customer Case Study

RJ Games, an award-winning publisher of social strategy titles like Under Siege and Under Control, wanted to re-engage dormant players and boost in-game purchases. After basic retargeting underperformed, the team needed a smarter, behavior-driven approach to bring lapsed users back into active play.

By analyzing real-time player behavior and segmenting users (one‑on‑one fighters vs. clan fighters), RJ Games served tailored desktop engagement ads and virtual-goods offers—timed over the holiday period and informed by Audience Insights. The campaign drove strong results: 5%+ average CTR, 30% more engagement from retargeted players, 46% of re-engaged players continued to pay, and a 150× return on ad investment.

RJ Games

Maksim Maksimov

Founder