Case Study: iglo revitalises Fish Friday and boosts brand awareness with Facebook

iglo - Customer Case Study

Iglo, the European frozen-food brand known for its Kapt’n iglo character and fish fingers, faced a declining German tradition of eating fish on Fridays. The company’s challenge was to revive “Fish Friday,” expand the association of Kapt’n iglo across its fish range, and grab the attention of a broad audience.

Iglo ran a 12‑week integrated campaign across Facebook, Instagram, TV and retail, using personalized video, photo and carousel ads tailored to three target groups and promoting #FishFriday. The campaign reached 578 million people (avg. frequency 7.15) and delivered strong brand lifts: +14 points ad recall, +7 points brand awareness and +2 points message association, outperforming 44 similar CPG campaigns in the region.

iglo

Katharina Bradtka

Brand Manager (Fish Fingers)