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Case Study: WoodWatch achieves 7.6X return on ad spend and international growth with Facebook Canvas
A Facebook Case Study
WoodWatch - Customer Case Study
WoodWatch is a Dutch watch brand founded in 2013 by three students that crafts timepieces from wood. Wanting to expand beyond the Netherlands, the company set out to raise brand awareness across Europe, showcase its product range and drive online sales.
WoodWatch used Facebook Canvas—combining carousel, video and panorama creative—and Facebook pixel tracking to build immersive mobile ads, optimize performance and retarget interested users. The campaign drove strong international growth: 50% of website visitors now come from Facebook, return on ad spend was 7.6X, and Canvas delivered a €0.16 cost per link click.
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WoodWatch
Kevin van der Veer
Co-founder