Case Study: Hustla.pl achieves 2.4× conversion lift and 98% of social referrals with Facebook

Hustla.pl - Customer Case Study

Hustla.pl is a Polish hip‑hop streetwear retailer launched in 2008 that sells multiple brands across Europe. Facing the challenge of building a stronger brand and increasing sales from both existing and potential customers, the company needed a targeted, cost‑effective way to engage fashion‑focused audiences.

Hustla.pl made Facebook the center of its strategy, using an engaging Page, Insights, Ads Manager with A/B testing, carousel ads, and remarketing with conversion tracking, custom and lookalike audiences. The approach drove measurable results: Facebook became the top social referrer (about 98% of social traffic), remarketing CTRs reached up to 6.8%, and conversion rates rose 2.4× year over year, all at low cost.

Hustla.pl

Marek Piątkowski

Brand Manager