Case Study: Coca-Cola Turkey achieves 52% target reach and lifts ad recall with Facebook

Coca-Cola - Customer Case Study

Coca‑Cola Turkey launched the global "Taste the Feeling" positioning in 2016 and aimed to raise awareness among young adults by showing how a Coke can make simple moments special. The challenge was to reach at least 13.6 million 15–29‑year‑olds across Turkey and strengthen emotional connections with that audience.

Working with Facebook, Instagram and agencies iProspect and Carat, Coca‑Cola used video creative, reach-and-frequency buying and smart audience targeting over a 10‑week campaign. The effort reached 52% of the target audience (19.4 million people), delivered a 3‑point lift in overall ad recall (11 points among 15–17‑year‑olds), and a 6‑point increase in favourability, outperforming FMCG norms.

Coca-Cola

Venüs Özdemir

Connections, Media and Exp Manager, Turkey, Caucasus and Central Asia Region