Case Study: HiSmile achieves a 9.92X return on ad spend and re-engages customers with Facebook Messenger sponsored messages

Re-engaging customers and spurring sales with sponsored messages in Messenger

HiSmile makes at-home, all‑natural teeth‑whitening kits and wanted to re‑engage existing customers to drive repeat purchases, boost loyalty among a young audience, and promote time‑sensitive offers around key shopping moments.

Over a two‑month campaign HiSmile used sponsored messages in Messenger to reach people who had previously contacted the brand, sending short, personalized messages with imagery, promo codes and reminder follow‑ups. The approach drove strong results: 9.92X return on ad spend, an 11X lower cost per purchase versus other channels and a 21X higher click‑through rate.

HiSmile

Nik Mirkovic

Co-Founder