795 Case Studies
Case Study: Pakistan fashion brand Maria.B achieves 71% increase in international sales with Facebook
A Facebook Case Study
Fashioning sales beyond borders with Facebook Lookalike Audiences
Maria.B is Pakistan’s leading designer fashion brand with retail outlets across 12 cities and an existing export presence. Facing the challenge of growing brand awareness and purchases in the UK, US, Canada and Australia—especially ahead of the Eid shopping season—the company aimed to scale international customer acquisition without a physical presence in those markets.
Maria.B ran a Facebook campaign using video ads for awareness, carousel ads to showcase multiple designs, the Facebook pixel for tracking, and Custom Audiences plus international lookalike and interest targeting to reach high‑value prospects; it also used Facebook Live and automatic placements to maximise reach. The campaign (June–Aug 2017) delivered a 36% increase in new customers, 35% increase in traffic, and a 71% rise in international sales.
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Maria.B
Najia Butt
Director Operations & HR