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Case Study: Perfect Corp. achieves 3X more app installs and 50% lower cost per install with Facebook
A Facebook Case Study
Perfect Corp - Customer Case Study
Perfect Corp is a Taiwanese beauty-tech company known for apps like YouCam Makeup, YouCam Nails and YouCam Perfect that help users experiment with makeup and selfies. The company’s challenge was to reach beauty lovers worldwide and drive app installs while keeping cost per install low.
Perfect Corp ran visually driven video ads starring everyday women, created multiple localized versions to reflect different ages and ethnicities, and used Facebook tools—Custom and Lookalike Audiences plus conversion tracking—to target and optimize campaigns. The three-month campaign delivered a 3X increase in app installs and a 50% reduction in cost per install.
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Perfect Corp.
Louis Chen
Vice President of Business Development