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Case Study: BYPIAS achieves €2.4 million in online sales and 15x ROAS with Facebook Pixel
A Facebook Case Study
The Facebook pixel boosts sales with style
BYPIAS is a Nordic fashion label founded in 2011 by designer Pia Erlund, known for handmade, bohemian-inspired clothing. The company’s challenge was to establish its brand presence, create local and online buzz, and drive more e-commerce sales.
Working with agency Mediashake, BYPIAS used Facebook ads with multiple objectives (including Website Conversions, event response and local targeting) and installed the Facebook pixel to target and retarget high‑value audiences. The campaigns delivered strong results: EUR 2.4 million in Facebook-driven online sales (Dec 2012–Mar 2017), 42% of website traffic from Facebook, and a 15× return on ad spend in a customer acquisition campaign.
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BYPIAS
Pia Erlund
Designer/Chief Executive Officer