795 Case Studies
Case Study: theSkimm achieves 22% increase in lead quality and USD 1–2 cost per acquisition with Facebook Lead Ads
A Facebook Case Study
Attracting Quality Leads in a Flash
theSkimm is a daily email newsletter that turns top stories into a conversational lifestyle product for busy readers; it wanted to expand its reach and boost conversion rates to attract more highly qualified subscribers. The challenge was to efficiently find and convert new readers who fit its core audience of time-pressed professional women.
theSkimm ran Facebook Lead Ads featuring its logo, subscriber testimonials and a one-click “Subscribe” call-to-action, targeting women 22–40, friends-of-friends and Lookalike Audiences, while using the Facebook pixel and Audience Insights plus a context card to track and refine performance. The campaign delivered a 22% increase in lead quality, a cost per acquisition of USD 1–2, higher conversion rates, and ad performance in the top 95–99% for similar campaigns.
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theSkimm
Ryan Stuczynski
Head of Growth