Case Study: Online baby store Wise Baby achieves 8X revenue growth with Facebook

Wise Baby - Customer Case Study

Wise Baby is an Israeli online baby store founded in 2014 by Adir and Odelia Mattityahu. As a new brand in a crowded local market with a very small advertising budget, the company needed a cost‑effective way to attract the right parents and convert visits into sales.

Working with e‑commerce agency Dataworks, Wise Baby adopted Facebook carousel ads to showcase top products and used Custom Audiences and dynamic remarketing to reach pregnant women and mothers and re‑engage browsers. The campaigns drove a 6X increase in site traffic, a 60% reduction in cost per click, 8X revenue growth over six months and a 2.7X return on ad spend.

Wise Baby

Adir Mattityahu

Founder