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Case Study: HubSpot achieves 71% increase in sales within three months with Facebook Ads
A Facebook Case Study
Generating leads on Facebook
HubSpot, an all-in-one inbound marketing software company, aimed to expand B2B awareness on Facebook to attract fans, engage them with content, and generate more leads and sales.
They built a Facebook Page with a tab offering a 30-day free trial or demo, used Page Publishing and targeted Facebook Ads to drive likes and test age (24–34, 35–44, 45–54) and interest-based targeting (e.g., marketing director/manager), including ads showing when friends liked the Page. Over a three-month campaign this approach delivered a 71% increase in sales from Facebook, a 15% increase in ROI, and a 39% rise in traffic from Facebook.
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HubSpot
Mike Volpe
CMO, HubSpot