795 Case Studies
Case Study: Airbnb achieves 3X return on ad spend and 47% lower CPA with Facebook dynamic ads for travel
A Facebook Case Study
Reaching travelers with Facebook and Instagram dynamic ads for travel for broad audiences
Airbnb, the global online marketplace for short‑term lodging, needed to grow bookings by finding new travelers beyond its successful retargeting efforts. The challenge was to scale prospecting efficiently and reach untapped audiences worldwide to drive incremental bookings.
Airbnb deployed Facebook and Instagram dynamic ads for travel for broad audiences—using its existing catalog, Custom Audiences, Smartly.io’s templates, and carousel creatives with price overlays—and calibrated impact with conversion lift testing. The campaign reached 238 million people globally, tripled return on ad spend and reduced cost per acquisition by 47%.
Open case study document...
Airbnb
Dan Hill
Director of Product and Performance Marketing