Case Study: Rajamobil.com achieves 2X return on ad spend and 70% lower cost per conversion with Facebook

Rajamobil.com - Customer Case Study

Rajamobil.com, a Jakarta-based online marketplace for new and used cars, needed a cost-effective way to increase car-sales leads from its platform and drive more qualified inquiries for its sales team.

The company ran Facebook carousel and photo ads, tracked visitors with the Facebook pixel, then retargeted interested shoppers with dynamic ads and lookalike audiences while using placement optimisation to allocate budget efficiently. The campaign doubled return on ad spend, doubled quality leads and reduced cost per conversion by 70% (Feb–Apr 2017).

Rajamobil.com

Dien Wong

Director