Case Study: Milka achieves higher ad recall, awareness and intent to buy with Facebook video ads

Building brand awareness with targeted Facebook video ads

Milka, the century-old Swiss chocolate brand, wanted to tie itself to key seasonal moments in the Czech Republic—especially Mother’s Day—to boost sales, brand awareness and message association. With nearly 4 million Czechs using Facebook daily, the challenge was to find a cost‑effective way to reach and emotionally engage the right audience around this holiday.

Milka ran a warm, personalized video campaign that informalized the holiday as “Mommy’s Day,” used its signature purple palette, and broadly targeted men and women aged 15–45 with Facebook’s reach-and-frequency buying. The campaign raised ad recall by 7 points, campaign awareness by 5 points and intent to buy by 6 points, reaching over 57% of the target audience in three weeks and proving highly cost‑effective.

Milka

Dominika Bardiovská

Brand Manager CZ/SK