Case Study: iClothing achieves 76% revenue increase with Facebook slideshow ads

Facebook slideshow ads help raise fashion brand awareness and drive online sales

iClothing, a Dublin-based online womenswear retailer founded in 2011, needed to raise brand awareness and drive clear, measurable online sales. The brand sought a scalable ad format that could showcase multiple products and convert browsers into buyers.

Working with Wolfgang Digital, iClothing used Facebook slideshow ads (video-like motion from still images), plus dynamic retargeting and precise targeting (core audiences and Lookalikes), and optimized creative toward lifestyle imagery. The campaign (Jan–Mar 2017) delivered a 76% increase in revenue, a 27% reduction in cost per click, and a 20% rise in paid social conversion rate.

iClothing

Abbas Bari

Managing Director