Case Study: Pixonic achieves 2X increase in app installs with Facebook Ads

Pixonic - Customer Case Study

Pixonic, the Russian mobile game developer behind War Robots, sought to boost awareness and installs of its hardcore multiplayer game in key markets including the US, UK, Germany and Japan. With a growing team and an established title, the challenge was to drive scalable user acquisition and lower cost per install across diverse audiences.

Pixonic ran short, attention-grabbing video ads across the entire Facebook family (Facebook, Instagram, Audience Network), using Facebook Analytics to build app-event + demographic segments, Custom Audiences and country-specific lookalikes. The campaign—featuring strong visuals, action in the first 3 seconds and a clear "Play Game" CTA—delivered a 2X increase in app installs and return on ad spend, a 40% lower cost per install and a 51% average conversion rate.

Pixonic

Artem Petukhov

CMO