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Case Study: BookingBuddy achieves 2X revenue and 75% more new customers with Facebook dynamic ads for travel
A Facebook Case Study
Driving online travel bookings with Facebook dynamic ads
BookingBuddy, a SmarterTravel brand in the TripAdvisor family, is a travel search site that helps users find deals on flights, hotels and car rentals. Facing the challenge of bringing new customers to its site and increasing bookings and revenue, the company needed a way to prospect beyond traditional retargeting.
BookingBuddy became an early adopter of Facebook dynamic ads for travel with broad audience targeting, using mobile carousel ads across Facebook, Instagram and Audience Network to show relevant hotel options to people with travel intent who hadn’t visited the site. Launched July 20, 2017, the campaign doubled revenue and drove a 75% increase in net new customers within six months, prompting plans to expand the approach globally.
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