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Case Study: Joe Bonamassa achieves Top‑10 Billboard debut and 3.6X return on ad spend with Facebook Video Ads
A Facebook Case Study
Joe Bonamassa - Customer Case Study
Joe Bonamassa, the American blues‑rock guitarist and founder of indie label J&R Adventures, needed to build awareness for his album Different Shades of Blue and drive sales and newsletter sign‑ups from a targeted, cost‑effective channel.
J&R used Facebook video ads (video‑views objective), promoted clips with a download CTA, retargeted viewers with link ads, and excluded existing subscribers with Custom Audiences. The campaigns generated a 3.6× return on ad spend, 2.4 million video views, 100,000 newsletter sign‑ups, and helped the album debut at No. 8 on the Billboard 200 — Joe’s highest‑ranking release.
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Joe Bonamassa
Scott Macaluso
Digital Marketing Director