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Case Study: Get Qualified Australia achieves 60% revenue boost and 3X web traffic with Facebook
A Facebook Case Study
Get Qualified Australia - Customer Case Study
Get Qualified Australia, a Sydney-based provider that helps people gain nationally recognised qualifications through Recognition of Prior Learning (RPL), set out to find qualified leads and drive online conversions. Their goal was to increase sales revenue by at least 50% within six months by reaching both tradespeople familiar with RPL and white‑collar workers who were less aware of the option.
They created targeted video and link ads on Facebook, tailored messaging for two audience segments, and used Custom Audiences for retargeting and conversion tracking. After shifting their full video budget to Facebook they achieved 8,000 video views and 80 conversions in seven days, tripled web traffic in three months, reached 3 million Australians, increased revenue by 60% in six months, and hired seven RPL specialists to handle demand.
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Get Qualified Australia
Scott Roy
Digital Marketing Manager