Case Study: Corona achieves 4X return on ad spend and 12.9% sales lift with Facebook

Corona - Customer Case Study

Corona UK sought to boost brand penetration during the summer and position Corona as the go-to beer for people who break from routine and enjoy the outdoors. The challenge was to reach a broad, mobile-first audience (men and women 18–49) at scale during the key peak months.

Corona ran a six-week Facebook and Instagram campaign with mobile-first, sound-off square videos from Wieden+Kennedy Amsterdam under the “This is Living” creative. The broad-targeted ads drove strong business impact: 12.9% lift in sales, 4X return on ad spend, 14% increase in ad recall and a 6% increase in purchase intent.

Corona