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Case Study: Madman Entertainment achieves a 55% increase in website traffic and box-office success with Facebook
A Facebook Case Study
Madman Entertainment - Customer Case Study
Madman Entertainment, an Australian independent distributor of niche films and TV (Australian film, world cinema, kids, anime), needed to drive sales during the extended Australia Day weekend and build awareness for the documentary That Sugar Film ahead of its theatrical release. The company aimed to reach highly specific interest audiences on Facebook and achieve 15% of sales from the platform.
They ran targeted photo, video and link ads across desktop and mobile News Feed, used conversion tracking and Custom Audiences retargeting (a 3-day sale campaign plus a 2-month trailer teaser). The campaign delivered 18% of revenue from Facebook, a 12x return on ad spend, a 55% increase in website visitors over the 3-day weekend, 550,000 trailer views, and helped That Sugar Film earn over $1.5 million at the box office.
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Madman Entertainment
Ben Clay
Digital and Social Media Lead