795 Case Studies
Case Study: Exchange LA boosts global club ranking and drives 94,000 video views with Facebook
A Facebook Case Study
Exchange LA - Customer Case Study
Exchange LA, a mega-format nightclub in Los Angeles partnered with festival promoter Insomniac, wanted to raise brand awareness among electronic dance music fans and boost votes to improve its ranking on the DJ Mag Top 100 Clubs list. The challenge was to stand out in a crowded market and motivate a targeted audience to support the venue in a short time window.
They ran two colorful, high-energy video ads on Facebook and Instagram with a direct “Vote” call-to-action, targeting Angelenos aged 21–37 who follow the club, Insomniac, or related event series. Over a two-week campaign the ads reached 195,000+ people, drove 94,000 video views (26,000+ over 10 seconds), 550,900 impressions, an average cost per view of $0.017, and a 7-place lift in the DJ Mag Top 100 Clubs ranking.
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Exchange LA
Anthony Smith
Senior Director of Marketing and Entertainment