Case Study: Tesco achieves 11-point ad recall, 17-point product awareness and 10-point consideration lifts with Facebook Canvas

Tesco - Customer Case Study

Tesco ran a Valentine's Day 2016 promotion inviting customers to build a personalised “meal for 2” from its Finest range and challenged Facebook and its agencies to create an engaging mobile experience that would showcase rich, moving visuals and raise awareness of the meal deal.

Using Facebook Canvas—the first UK grocer to test the format—Tesco, Creative Shop and BBH combined cinemagraphs, carousels and editorial into a single immersive ad while MediaCom targeted people in relationships. The four-day campaign reached 55 million people, earned an average 60 seconds on Canvas and delivered strong brand lifts: +11 points ad recall, +17 points product awareness and a +10-point increase in consideration among males.

Tesco

Alicia Howard

Head of Social Media