Case Study: Mindvalley achieves a 40% reduction in cost per lead with Facebook

Mindvalley - Customer Case Study

Mindvalley, a global learning experience company focused on personal growth, wellbeing, spirituality, and productivity, wanted to expand awareness and generate more leads as it planned to double its Facebook ad spend. To reach both existing and new customers while cross-promoting its courses, Mindvalley used Facebook products including Custom Audiences, Lookalike Audiences, and link ads.

Facebook helped Mindvalley run targeted campaigns across mobile and desktop News Feed, with conversion tracking via the Facebook pixel to optimize performance and improve lead quality. The results were strong: Mindvalley achieved a 40% reduction in cost per lead, a 2.7x increase in revenue, and a 50% reduction in time to break even.

Mindvalley

Ng Khai Yong

Head Of Facebook Advertising Operations