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Case Study: The 5TH achieves 5X return on ad spend and 50% lower acquisition costs with Facebook
A Facebook Case Study
Promoting limited-time sales
The 5th is an Australian lifestyle fashion brand that creates urgency with a unique sales model—products are available for just five days each month. To maximize those limited-time windows, the company needed to build brand awareness in the lead-up to each sale, drive lead generation, and boost conversions during the sales periods.
The 5th ran a three-stage Facebook campaign (awareness, lead generation, conversion) using tailored video and photo creative, Lookalike and Custom Audiences, retargeting, mobile-first placements and desktop carousel ads to push email sign-ups and site visits. Over two months the approach delivered a 5X return on ad spend while cutting cost per acquisition and cost per click by 50% each.
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The 5TH
Manning McBride
General Manager