Case Study: Max Fashion achieves 26X return on ad spend and accurate online-to-offline conversion tracking with Facebook Offline Conversions API

Tracking offline conversions with Facebook Offline Conversions API

Max Fashion, a leading mid-market fashion retailer in the Middle East with 300+ stores and a strong online presence, needed to prove that its Facebook advertising drove real offline sales—critical because 70% of its marketing budget was still in traditional channels. The company wanted clear return-on-ad-spend (ROAS) measurement linking online campaigns to in-store purchases.

Working with Facebook Marketing Partner ROI Hunter and using data from Max’s Shukran loyalty program plus Facebook’s Offline Conversions API, the team matched customers to targeted link ads and coupons and continuously optimized creatives over a 3-week campaign. The effort delivered a 26X increase in ROAS, measured 25,000 in-store and 2,500 online conversions, and tracked $584,000 in in-store and $99,000 in online direct revenue—enabling more data-driven budget decisions.

Max Fashion

Ameay Kumar

Senior Manager Digital Marketing & Analytics