795 Case Studies
Case Study: SweetHaus achieves 12% offer redemption and boosts local foot traffic with Facebook
A Facebook Case Study
SweetHaus - Customer Case Study
SweetHaus is a Charlottesville, Va. cupcake and candy shop owned by Tara Koenig that creates small-batch, nostalgic treats and hosts events like DIY decorating parties and weddings. Facing the challenge of raising local awareness, driving foot traffic, and promoting event bookings in a town of about 75,000, SweetHaus needed a measurable, cost-effective way to reach and engage locals.
Tara launched a Facebook Page before opening and used posts, product photos, Page post-like ads and Facebook Offers to promote specials and events. The campaign delivered strong results: more than 1,000 Offers claimed with a 12% redemption rate, 2,444 engaged fans, and a 15% growth in Page likes in two weeks, helping increase in-store visits and bookings.
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SweetHaus
Tara Koenig
Owner