Case Study: Chatbooks triples daily customers and reduces cost per action by 80% with Facebook

Chatbooks - Customer Case Study

Chatbooks is a mobile-first photo book company that helps parents turn smartphone and social media photos into affordable, printed keepsakes. Facing the challenge of reaching more moms and driving app installs and photo book purchases, the company needed a way to scale awareness and convert viewers into customers.

Chatbooks ran a relatable comic “Real Mom” video that went viral on its Facebook Page, then amplified it with targeted and retargeted ads (married women 25–45, custom and lookalike audiences, app-install and engagement ads). The campaign drove a 7X spike in new customers on day one, a 3X increase in average daily new customers, a 5X lift in weekly app installs, an 80% drop in cost per action in month one, and supported hiring five new employees.

Chatbooks

Gerardo Castillo

Director of Customer Acquisition