Case Study: Renault Australia achieves 3.4 million people reached and 1,940 leads with Facebook

Driving brand awareness to generate new leads with Facebook video, carousel and lead ads

Renault Australia, launching two new models (Megane and Koleos), needed to boost brand awareness and drive high-quality leads that would convert into booked test drives at local dealers. As a challenger brand in Australia, Renault aimed to reach car shoppers across mobile devices and move them through consideration to purchase.

Renault ran a mobile-first, full-funnel campaign on Facebook and Instagram—using video ads for awareness, retargeted carousel ads for product detail, and lead ads with location targeting to capture test-drive interest—plus core, interest and Lookalike targeting and dealer-level messaging. The campaign reached 3.4 million people (Koleos), generated 1,100 leads with 40% converting to test drives (Koleos) and 840 leads with 35% converting (Megane), and made Megane launches 11.8x more cost-efficient than overall cost per sale.

Renault

Lauren Smith

Digital Marketing and CRM Manager