Case Study: Martini achieves 30-point lift in recall and increased brand awareness with Facebook

Martini - Customer Case Study

Martini, the 150‑year‑old Italian vermouth brand, faced a seasonal challenge in Belgium: despite strong baseline awareness, it needed to boost consideration and drive in‑store purchases during the crucial festive sales period. The goal was to turn recognition into immediate buying intent among 18–54‑year‑olds who increasingly consume content on smartphones.

Martini partnered with Facebook Creative Shop and media agency OMD to run mobile News Feed cinemagraph ads, using reach-and-frequency plus accelerated mobile reach at high‑shopping moments with clear calls to action. The four‑week December campaign delivered a 30‑point lift in recall, a 7‑point lift in brand awareness, an 11‑second average view time, and outperformed 83% of comparable campaigns in its vertical.

Martini

Pieter Conings

Marketing Manager