Case Study: Quaker Canada achieves a 19-point lift in campaign awareness with Facebook

Quaker - Customer Case Study

Quaker Canada, the Canadian arm of the long-standing Quaker brand (owned by PepsiCo), set out to promote its #stopCOMPAREnting campaign to parents—particularly mothers—by highlighting that social media often shows unrealistically curated parenting moments and can make people feel inadequate.

Working with OMD Worldwide, Quaker ran a three-week December 2016 campaign on Facebook and Instagram using a video ad and a boosted 360 photo (which revealed a messy behind-the-scenes when tilted), targeting women 25–54 with reach & frequency controls and measuring impact via a Nielsen Brand Effect study. The campaign drove strong results: a 19-point lift in ad recall, a 19-point lift in campaign awareness and a 15-point lift in message association.

Quaker

Mangala D’Sa

Senior Director of Marketing