795 Case Studies
Case Study: Pair of Thieves achieves 8.3X online sales growth and 12.2X website traffic with Facebook
A Facebook Case Study
Holiday sales growth with Facebook and Instagram video ads
Pair of Thieves is a California-based e-commerce apparel brand (founded 2013) that sells colorful, high-performance socks, shirts and underwear. Facing the winter holiday retail season, the company’s goal was to drive more cost-effective website traffic, boost brand awareness and increase online sales.
Partnering with 565 Media, Pair of Thieves ran a three-part Facebook and Instagram campaign of tested video and link ads, holiday-specific promos (Black Friday, Cyber Monday, National Sock Day), Custom and Lookalike Audience targeting, and dynamic retargeting. The campaign delivered an 8.3X year‑over‑year increase in online sales and a 12.2X increase in website traffic, enabling expansion of its BlackoutWhiteout sock donation program.
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Pair of Thieves
Alan Stuart
Co-founder