795 Case Studies
Case Study: Wave Infratech achieves 5X lead growth and 50% lower cost per lead with Facebook Carousel Ads
A Facebook Case Study
Wave Infratech - Customer Case Study
Wave Infratech, the developer of the 152‑acre Wave City Center smart‑city project in North India, needed more qualified leads, better retargeting of website visitors, sustained engagement during long property‑research cycles, and a 50% reduction in cost per lead.
They used Facebook Ads (mobile and desktop News Feed), carousel ads, Website Custom Audiences and Lookalike Audiences to showcase properties from multiple angles, refresh creative regularly, and retarget visitors with personalized ads. The nine‑month program cut cost per lead ~50%, drove a 5× increase in leads from Facebook, delivered 2× more leads with purchase intent, and generated 60% of all leads from carousel ads (40% lower cost per lead when using carousel).
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Wave Infratech
Ram Jalan
Head of Digital Marketing