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Case Study: Wysada.com achieves a 9% increase in fan revenues and 67% lower acquisition costs with Facebook
A Facebook Case Study
Wysada.com - Customer Case Study
Wysada.com, the Arab world’s leading online retailer of luxury furniture and interior accessories, wanted to turn social traction into measurable growth: increasing brand awareness, website signups and online sales while reaching a wider but relevant audience through Facebook.
Using Facebook Ads with Custom and Lookalike Audiences, plus retargeting and device-specific mobile targeting, Wysada ran a focused campaign (June–August 2014) that lowered acquisition costs and boosted sales — driving a 9% increase in fan revenues, a 67% reduction in acquisition costs, and 44% more Android transactions from retargeting.
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Wysada.com
Fadi Alsabbagh
Chief Product Officer