Case Study: Chevrolet India achieves lifts in ad recall, brand favourability and purchase intent with Facebook

Chevrolet - Customer Case Study

Chevrolet India relaunched the redesigned Cruze in February 2016, featuring a refreshed design and MyLink infotainment, and needed to reach potential buyers at scale while boosting ad recall, brand favourability and purchase intent among people who could afford the car.

Using Facebook photo ads in mobile and desktop News Feed with reach-and-frequency buying and precise targeting (age 27–45, travel habits, device ownership, education and affinity for premium goods), the campaign (Feb 3–Mar 10, 2016) was measured with a Nielsen Brand Effect study and delivered strong results: an 8‑point lift in ad recall (72% above auto benchmark), a 3‑point lift in brand favourability (45% above benchmark), a 7‑point lift in purchase intent (97% above benchmark), and 7.3 million people reached (avg. 3x).

Chevrolet

Jack Uppal

VP Marketing & Customer Experience