Case Study: Dublin Airport achieves higher CTR, lower CPC and increased web traffic with Facebook Canvas

Dublin Airport - Customer Case Study

Dublin Airport Platinum Services is a premium 24-hour private terminal offering first-class, around-the-clock services, private security and chauffeur access. The brand wanted to raise awareness among travellers—specifically honeymooners and business professionals—drive more website traffic and increase bookings by communicating its luxury experience.

Using Facebook Canvas to blend photography and video into a fast, full-screen mobile experience and precise audience targeting, the campaign delivered higher engagement and reach. Results included a 1.5× lift in click‑through rate, a 22% reduction in cost per click and a 2.2% increase in web traffic, with strong social sharing that extended the campaign’s reach.

Dublin Airport

Ruth O’Shea

Consumer Marketing